Archive for June 6, 2009

Celebrities and the Perfect Tan

The celebrities, knowing how hard it is to get a perfect tan, have come to our rescue! Lindsay Lohan has produced a new line of sunless tanner, called Sevin Nyne. 

lindsay-lohan-ck-25Most people know that Lindsay Lohan is the queen of horrible orange tans. Summer after summer, this celebrity has posed on the runaways and red carpets in brilliant tangerine glory. She has also made the tabloid/gossip lists of worst tans ever. There is hope that Lohan, knowing how tricky self-tanners can be, will make a great self-tanner without the trickiness. All those summers sacrificing her reputation? Maybe that was for a greater cause. Maybe all that knowledge can be put to good use, all going into a tanner that the common people can use.

Of course, if orange tans are in, there’s not much we can do about it, anyway. Except go with the flow.

Lohan recently held a launch party for Sevin Nyne. She and Lorit Simon, the co-creator of this tanning mist, appeared at the end of April in the Santa Monica Sephora store to talk about the new product. Here’s some pictures from the event. During the event, she talked to her fans about this new product. A bikini-clad model was there to show the results. More pictures here. Ali Lohan came along for the ride. It looks like Lindsay did a lot of posing. 

6a00d8341c630a53ef01156e9d1eea970c-800wiLindsay was inspired to create this new line of tanning products after she searched high and low (yes, we know) for a tanner that wouldn’t make her look orange, streaker, or a freak. And wouldn’t land her on every single worst celebrity tan list. Next to Donald Trump. 

The website includes some more information about this product. In 2006, Lohan couldn’t find any tanning products she loved. Then she met the celebrity airbrush tanner Lorit Simon, and they began perfecting a “state-of-the-art tanning formula” that didn’t have to only be for the celebrities, but for the teaming masses yearning to be streak-free. Then today, this tanner provides a “gorgeous, streak-free glow while nourishing skin with a powerful anti-oxidant goji berry moisturizing chardonnay extracts.” Finally, something that works, while “nourishing” your skin. 

Then in the subsection “How it began,” we find that the most courageous act is to think for yourself. Apparently, Lindsay Lohan has done that. 

Entrepreneur, actress, singer and style icon Lindsay Lohan always seems to have the perfect tan, but she knows better than to bake her sensitive skin in the sun. Over the years, Lindsay tried every sunless tanning product on the market, but she never found one she loved until she met celebrity airbrush tanner expert Lorit Simon. 

Um… what? I never saw a Lohan with a perfect tan. Except in the Sevin Nyne website. But that was after.

 Lindsay named the brand after her own lucky numbers, 7 and 9, thus staying with the number theme she established after founding another company she is passionate about, lifestyle brand 6126.

They also donate a portion of their profits to skin cancer awareness charities.

lindsay_lohan_300x400Nice. 

The website is full of seductive pictures of Lindsay Lohan, presumably showing off the results of her beautiful tan. Yup, that’s her all right. 

The tanning mist also contains fig and coconut. Described as glamour insistent, this tanning mist claims to offer a “sexy shimmer that will have you red carpet-reader almost immediately.” 

I’ll keep that in mind the next time I’m on the red carpet and I need a nice tan.

Sephora, the main distributor of this mist, also has a few words to say.

With a gorgeous, golden glow as her ultimate beauty accessory, actress/singer Lindsay Lohan introduces Sevin Nyne Tanning Mist—her sunless secret to achieving a flawless tan. In collaboration with celebrity airbrush tanner Lorit, the two worked together to make a luxurious tanning mist that was once only available to Lorit’s celebrity clients.

Lindsay Lohan

Lohan @ Launch Party

So this product is no longer just for the rich and famous, but for us. Why should only the celebrities experience tanning perfection? We are entitled to it as well, and Lindsay knows this.

Now I certainly hope that her “sunless secret” during those orange years wasn’t this tanning product. 2007, 2008… all orange years. 

This site contains tips for a perfect Sevin Nyne tan, courtesy of Lindsay Lohan herself. 

So far, Sevin Nyne has received good reviews. It currently holds 4.2 stars out of 5 at Sephora’s website, and Kate Sullivan of Allure has had the honor of testing it out. She says that it’s a pretty good product that left her skin nicely brown. However, Sullivan says that she did find it hard to keep the spraying even, and the instructions didn’t indicate how long she should let the tanner dry before wearing clothes. All the same, it’s her new go-to product. 

Sevin Nyne has 4.7 out of 5 stars on Amazon. The Washington Post has also reviewed this tan. The reviewer, Liz, was slightly skeptical.

Chardonnay extracts? Sure, why not. Who was I to say that box wine isn’t the fountain of youth or that a woman who spent at least some of the last three years in jail and/or rehab couldn’t secretly be a chemist? I was ready to “feel sexy and red carpet ready.”

Read the rest of the review, and make your own conclusions.  :D

paris-hilton-cellA Lindsay Lohan fan site is enthusiastic about this product. The reviewer says that despite Lindsay’s rep as a party gal and not a chemist, and despite naming the tan after her favorite numbers which have absolutely nothing to do with tanner, this product actually works. And Lohan was the guinea pig.

My head tells me that Lindsay Lohan will not be the only one putting forth this sort of product.

But who knows? When Paris Hilton comes out with acne cream, that will be the day.

June 6, 2009 at 9:29 am 12 comments


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