Beware Celebrities Bearing Endorsements
When the person next door, or the coworker lady who is always so nice, or your mom recommends you a face wash, you take it as a fact of life and just a cool thing that friends do for each other.
However, when a celebrity endorses a face wash, ask first: “How much did she get paid to do so?”
One week ago, Miley Cyrus endorsed a face wash. On Twitter.
She was very gushy about it.
Read the Twitter messages from BOTTOM to TOP. The top messages are the most recent ones. Sorry about the pinkness, that’s the custom font color Miley chose for her twitter.
Miley claims that Sensai face wash has CHANGED HER LIFE. She goes on to describe it as a miracle, for it made her smile after she washed her face. The teen star believes that it will give hope to the pimply masses and tells random people to please, please, please try it.
Here’s an interesting thing. Miley claims that she had very bad acne for three years that her makeup artist didn’t know what to do about it.
I don’t know what to say to that. In all of the pictures of Miley Cyrus I have ever seen, such as the one on the right, she has never once had a pimply face. Her skin has always been clear, beautiful, and acne-free. A skin to die for, in fact. And apparently either the computers found that they could do something about it. I have seen a couple of pictures of Miley Cyrus sans makeup and she does have an oily face.
But come on, she’s a teenager. Teenagers have acne and greasy skin.
Her endorsement made me feel suspicious. Not to say that stars don’t have issues like we do. However, do you think it’s a little strange that she is all of a sudden so enthusiastic about a single product? Even to the point of gushing about it on Twitter to random people?
Someone asked her if she was getting paid for her endorsement. Cyrus denied it.
But Miley Cyrus says she has a purpose for saying her words.
Before, the star was so embarrassed about her skin that she didn’t want to leave the house. She felt awful about it.
She just wants to give hope to all of us.
Which, quite frankly, makes me very suspicious.
We have a damsel in distress. She has pimply skin, doesn’t want to leave the house for years, cries every day because of her acne. Who hasn’t been there? Even the team of make up artists and computer experts had no idea what to do with the damsel’s horrible skin. This made the damsel weep and weep and weep over her greasiness and flawed skin. Was this to be her fate forever?
Then suddenly, a rescue comes in the form of Kanebo Sensai’s Silky Purifying line, steps one and two.
Step one is the Cleansing Cream. Step two is the Purifying Soap.
The damsel’s flaws disappeared. She was released from her fate of greasy face and bad acne and the shame. Oh, the shame.
As a result, this damsel wants to spread the Good News throughout all generations. She goes on Twitter, speaking words of hope about her newly changed life to the ordinary masses who just need to hear the Good News.
And we, the masses, lap it up happily.
For we all have been there. We’ve all struggled with our flaws, even the imaginary ones. We cry every day because our parts don’t look good enough. We try to find the perfect product which will fit our needs and enable us to live happily ever after. Finding out that this celebrity has struggles too somehow speaks to the part of us that yearns for release. Even better, finding out from said celebrity that our flaws can be erased speaks to yet another deeper part — a part that goes beyond our wallets.
Thanks to this former damsel in distress, we may now accept the news and live our lives accordingly. With joy, and without fear of embarrassment. Our flaws? Poof. Gone.
All for a set of a Cleansing Cream and a Purifying Soap, 100 dollars total.
So for now, no matter how cool and down-to-earth the celebrity may be, beware the endorsements they bear for ye may be easily deceived. Look at the product endorsed first. Then afterwards ye can maketh a clear judgement without the pervasive influence of a celebrity endorsement.